Virtual fitting rooms allow online shoppers to try before they buy

To buy or not to buy? That is the clothes shoppers’ eternal question – and it’s one that’s even trickier when shopping online. Now, help is at hand in the form of 3D avatars that are tailored to your own body shape and allow you to virtually try on clothes before deciding whether or not to buy.  In the coastal Spanish city of Valencia, researchers at the Biomechanics Institute (IBV) are working on the specific issue of how to size up children’s clothes online. The EU-funded KIDSIZE project aims to create a smartphone app and web-store interface that will let parents create a 3D avatar for their children that they can use to virtually try on clothes. Project manager Alfredo Ballester explains that kids’ sizes are especially difficult to get right. ‘Children’s sizing has the particularity of being designed based on statures and being labelled based on age (months and years),’ he said. ….more

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