‘Interesting and useful resources this week include: SPRING and Digital Green’s ‘Community Video for Nutrition Guide’, which aims to provide organisations and projects using or testing community video for maternal, infant, and young child nutrition (MIYCN) with the information and tools needed to initiate, produce, and disseminate a participatory community-video approach for MIYCN’
Based largely on experience in India, the guide reminds us of the power of generating video *with* members of the community. ‘The process of producing and disseminating the videos often elevates the role and influence of positive deviants or early adopters, who are the video “stars”. Community-led video has been shown to be highly effective as both a means of conveying information and catalyzing social change and individual behavior change for improved agriculture, livelihoods, and health behaviors.’
Interestingly the guide hardly mentions the role of mobile phones in disseminating video, although we know from Nand Wadhwani’s work that large-scale dissemination of nutrition video via mobile phone is not only feasible, but is already happening – and it is happening in India. Perhaps there is a complementarity here? Community-generated video plus ‘standard’ video for sharing and comparing?
Best wishes, Neil
Let’s build a future where people are no longer dying for lack of healthcare knowledge – Join HIFA: www.hifa2015.org